Convertkit vs Aweber 2021 review

Convertkit vs Aweber 2021 review, a brutal heavyweight match of the 2 email marketing giants.

The winner might emerge but he will not walk away without bruises and long-lived scars. 

When running a business in 2021, your business depends on email marketing. And the best email marketing service is the difference-maker. 

Let’s be honest here! These 2 email marketing services, Convertkit and Aweber can all send emails to your customers, but we also know that no two things are alike. 

So, what is the difference? 

That is a million-dollar question and I am sure that is why you are here reading this post. 

With this Convertkit vs Aweber 2021 review, I am here to help you find the best email marketing service to use in your business. 

My goal is to hold your hand and explain all the nitty-gritty details so that after reading this post you will know which one is best for you and the reason for that. 

I am going to explain why you need a great email marketing service in your business. 

You will know the price difference on Convertkit vs Aweber.

All the killer features within the 2 email marketing giants will be revealed so that you can walk away with your darling who makes you tick. 

Oh yes! The Pros and cons of each service provider will be discussed also.

Alright! Before we dive in, I must let you know something.

Disclosure. I’m huge on transparency. So, I want you to know that some links on this page are affiliate links. Which means, if you click and make a purchase, we will earn a small commission at no additional cost to you. 

Okay! Let’s jump straight into the Convertkit Vs Aweber 2021 Review. 

Why Do You Need a Great Email Marketing Service provider?

Email Marketing services

The money is in the list. You’ve heard it a thousand times over. Your email list is practically one of the few online assets that you really own

After all, you might be proud of having a huge social media following but you have to remember that those assets are completely controlled by the social media platforms. 

You do not call the shots!

You just have “an account” there, you don’t “own” anything. 

It’s like building your house on rented ground. When the ground owner comes, it doesn’t matter how expensive your house is, you just have to demolish it. Period. 

As they say “You can not be king by sitting on another man’s throne”. 

If you run a business in 2021, your business depends on Email Marketing. For you to remain in contact and maintain a long term relationship with your customers you will need a great email service provider. 

Among the 10 basic tools, you need to run a successful business a good email marketing service reigns supreme. 

A great email marketing service provider must be easy to use, it must have some great features that can help you to skyrocket your business. It must be cost-effective although it doesn’t mean that cheap is good.  

Above all, a great email marketing service provider must have a higher email delivery. 

Most people use Gmail and your emails must hit the primary folder or the updates folder at least, not the promotions or spam folder.

Since a lot of people will not open the promotions folder of their email. Because of the name “Promotions”, No one wants to be sold. Research has shown.

Having said all that, it is important to know that neither Convertkit nor Aweber is going to be the absolute best fit for everyone.

So, let’s look at these platforms to see how they stack up in this Convertkit vs Aweber 2021 review. 

Convertkit vs Aweber Price Difference

Campaign Subscriber CountConvertKitAWeber
0 – 1,000 subscribersFree – $29/monthFree – $19/month
1,001 – 2,000 subscribers$49/month$19 – $29/month
2,001 – 3,000 subscribers$49/month$29 – $49/month
3,001 – 5,000 subscribers$79/month$49/month
5,001 – 10,000 subscribers$99 – $119/month$69/month
10,001 – 15,000 subscribers$149/month$149/month
15,001 – 25,000 subscribers$179 – $199/month$149/month
25,001 – 50,000 subscribers$259 – $379/monthMust Request a Quote
50,001 – 100,000 subscribers$379 – $679/monthMust Request a Quote

If you want to start a blog in 2021 these prices should encourage you to test any of the 2 tools. Since you can use all of them for free as long as you have less than 1000 Subscribers 

As seen above, Convertkit now offers free email services as well as Aweber but things begin to be heated up as soon as you cross that 1000 mark. 

It is clear that Convertkit is more priced than Aweber

However, we all know that the price of a product means a lot about the quality of the product and its entire position on the market. 

Even though Aweber is cheaper than Convertkit, it does not certainly mean that Aweber is the ultimate way to go. 

On the contrary, if you are on a budget and you have to make a decision after reading this Convertkit vs Aweber 2021 review based on price, this is a no brainer. Aweber is the way to go for you. 

But before you completely sign off the cheque let us look into the features that make the difference between Convertkit and Aweber. 

Convertkit vs Aweber 2021 Review: Main Difference in Features

Convertkit vs Aweber main difference

This is where established bloggers and seasoned entrepreneurs open their eyes wide open because they want to know what they are paying for exactly. 

This Convertkit vs Aweber 2021 review would not help you if I do not talk about the main difference between Aweber and Convertkit in terms of functionality. 

So what is the difference? 

I am glad you asked.

ConvertKit describes their platform as subscriber-centric, while Aweber is list-centric.

What does that mean Prince? 

Well, let me explain. Uh uh (Clears throat)

For example, If Sarah opts-in and download your free ebook. Later on, you introduce her to your free webinar, and she visits the webinar registration page, fills in her info and subscribes to the webinar’s email list. 

To Aweber, Sarah is now 2 people. You can’t view her whole history on your dashboard. That means you can not see all the emails she has received from you in the past, things she has signed up to…etc. 

This is a huge problem because it means your subscriber’s numbers are piling up for you to buy a bigger subscription but the number of people receiving your emails is not changing. 

But that’s not all.

It means If Sarah is on several lists and you decide to send emails to those lists on the same day, Sarah will be spammed to death. 

Before too long, Sarah will just unsubscribe from your list and that means you lost money! You get the idea.

But did you do anything wrong?


Not at all.

It’s just how Aweber works.

On the other hand with Convertkit things are a little bit different and simpler. 

Convertkit uses Triggers and actions to do everything. 

With ConvertKit, after Sarah subscribes to your newsletter and you decide to send her an email pitching the webinar, she can subscribe with a single click inside the email, and then she’d receive all other relevant webinar info. Using the simple “triggers” and “actions” features outlined above.

Now let us put Aweber under a lens in this Convertkit vs Aweber 2021 review

Aweber in Detail

Aweber Official logo

Aweber is an uncle in the industry. They have been in business for a very long time. Dating back to 1998 where it was founded.

That means they have been in the industry for more than 2 decades. That is a long time and it is a fact that they are a stable business, they have seen it all over the years, and that is another big factor to bank on. 

Aweber is ideal for Small businesses, bloggers and entrepreneurs. You can create your Aweber account now and set up everything in a matter of minutes. 

In terms of crafting email, the interface is simple enough. You can use the drag-and-drop editor to create formatted emails. A lot of people send simple HTML emails that look like a text email and that’s easy to do, too.

Aweber have developed the ability to build landing pages within their own platform and that is awesome when you want to collect emails. It reduces the pressure of juggling between different tools and websites. 

Aweber Pros

  • An easier way to automate your emails, new drag and drop editor to support your email automation needs.
  • Auto responder
  • Over 700 email templates.

Aweber Cons 

  • Issues moving between lists
  • they count the same person twice if that person subscribes to several lists. Remember our example about John.
  • Unsubscribers are still included in your subscriber count. Aweber has a couple of irritating policies when it comes to counting subscribers on your list. First, they count unsubscribes too. That’s right, people that aren’t even receiving your emails anymore, are counted towards your overall number of subscribers. As you can imagine, this can quickly add up if you have a big list and lots of traffic.

So is Aweber worth the money? Is it a good email marketing provider?

Yes sure. Aweber is a solid and powerful Email Marketing service. Their prices are lower than those of Convertkit and if you are on a budget or if you are price sensitive, then Aweber is the best fit for you. As it is cheaper than Competitor. 

“Okay, okay Prince. You only gave me a detailed summary about Aweber, how about Convertkit”? 

Remember this is a Convertkit vs Aweber 2021 review so now let’s go on to the Convertkit detailed summary.

Convertkit in Detail

Convertkit Official logo

Convertkit is the young darling that most established Bloggers are obsessed with. Founded in 2013 by a veteran Blogger Nathan Barry. Convertkit has grown from strength to strength. 

ConvertKit has positioned itself as the best email marketing tool for bloggers and creators.

When you get into the nitty-gritty of what their tool suite offers and what it focuses on, this makes complete sense.

If you’re a blogger, influencer, YouTuber, or any other type of modern creator, ConvertKit is going to be very well set up for your specific needs—both today and moving forward into the future as you grow your blog into a real business.

With Convertkit, you can set up email automation to do just about anything—including integrating and passing data between other blogging tools like Teachable, Stripe, Gravity Forms, Unbounce, Sumo and many more.

As said earlier, Convertkit is Subscriber centric and that is the major difference compared to Aweber. 

Like Aweber, Convertkit also has a free account where you can host up to 1000 emails. 

So what are the Pros of Convertkit in this Convertkit vs Aweber review?

Let’s check them Pros.

Convertkit Pros

  • The ability to create email templates which you can reuse easily and maintain consistent branding in your emails
  • Content snippets, where you can set reusable blocks of content through your emails. 
  • When you’re viewing your automations, you can get a nice overview of them graphically rather than a simple list.
  • You can auto-send emails based on your blog RSS feed.
  • The interface for each subscriber so you can view/manage their profile is much cleaner and easier than Aweber.

Convertkit Cons

  • It is a bit priced when compared to Aweber, particularly for 4000 subscribers and less. (But price should not be the only metric to go for)
  • The biggest drawback of ConvertKit today is that they don’t allow a high amount of customizability to their email templates (unless you’re willing to do a little coding).

Convertkit vs Aweber The Verdict. Which One is Better?

To be honest, this is not an easy to answer question, unless one is biased. 

But overally,

The ability to tag users, easily move people around based on their interests and not getting double charged for subscribers in Convertkit is HUGE!

Also, ConvertKit ends up being cheaper than AWeber too once you exceed about 40000 subscribers. But AWeber is less expensive for new users.

Ultimately, you have to make your own decision but you can’t go wrong with either Convertkit or Aweber. .

This is the end of Convertkit vs Aweber 2021 review I will be happy to know which email provider you settle with. 

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